There’s Only One Fake Thing That Scares Danny Trejo in ‘Bad Meds’ PSA

Secure.Pharmacy, a website committed to guarding individuals with secure treatment instruments and resources, is saying currently its to start with PSA aimed at combating counterfeit medications. The PSA, ‘Bad Meds’ – the fakest film ever designed – will operate across Tv, social media, radio, print and out-of-household, and attributes award-successful actor Danny Trejo, who is on a mission to raise purchaser recognition about the risks of counterfeit medicine.

Forensic lab screening reveals that 4 out of just about every 10 counterfeit tablets incorporate a possibly lethal dose of hazardous components. In simple fact, in accordance to The Planet Well being Organization, extra than one particular million fatalities come about yearly from counterfeit or substandard drugs and medicines. With the COVID-19 pandemic driving a lot more than fifty percent of American consumers to obtain medication on the web and 95{2c3a8711102f73ee058d83c6a8025dc7f37722aad075054eaafcf582b93871a0} of the world’s 35,000 on line pharmacies running illegally, the hazard of receiving “Bad Meds” is larger than ever prior to.

“I’ve missing so several close friends, and as a person who has noticed it from both equally sides of the fence, it has gotten so a great deal even worse more than the decades,” said Trejo. “This partnership that we have designed is what definitely wants to proceed all around the globe. Considering the fact that I have partnered with the LA County Sheriff’s Division in the earlier to enable rehabilitate persons, this PSA felt like a pure in good shape for me to participate in. I’m devoted to building a distinction, especially when it will come to illegal and counterfeit medications, and I’m energized to see some others are just as committed as I am to ending this awful difficulty that only continues to get worse.”

With the support of the Los Angeles County Sheriff’s Office, the Alliance of Safe On the web Pharmacies (ASOP), the Countrywide Association of Boards of Pharmacy (NABP), The Section of Homeland Safety, The Nationwide Mental Home Legal rights Center, Crime Stoppers and the Los Angeles Law enforcement Section, “Bad Meds” came to lifestyle. The PSA, which showcases faux film sets with Trejo at the forefront, is targeted on focusing on vulnerable people, like minority and homeless communities who are more at-danger for acquiring counterfeit drugs.

“People are continuously searching for less expensive access to drugs, especially these days, and the internet is the outlet valve for that lookup,” reported Libby Baney, Senior Advisor and Co-Founder of the Alliance for Risk-free On the web Pharmacies. “Internet criminals know that individuals go on the web for a few factors: usefulness, charge and obtain to care. Counterfeit medicines are rampant, and the dangers are exponentially bigger when you go on line. We will need to make it very simple for men and women to come across a safe and sound site, and Safe.Pharmacy would make it actually simple to verify ahead of you purchase. Danny Trejo cares about this – this is an situation that transcends Hollywood and is a reminder that all people demands to listen to this concept and care about this.”

In addition to the aforementioned partners, The Division of Homeland Stability is set to carry on its initiatives to combat illicit medicine that have been resulting in report-breaking fatalities about the planet. Recently elected L.A. County Sheriff Robert Luna and his dedicated group, as perfectly as the Los Angeles Police Office are also lively members of the partnership, aiding guide the demand on switching how individuals see medications and helping them recognize the safety issues that exist when it will come to getting them on the web.

“It’s not the classic brick and mortar pharmacy any longer, so people from all walks of existence are shopping for pharmaceuticals on the web by way of providers they really do not know just since the site may look fantastic, and that receives risky,” said Geoffrey Deedrick, Captain of the Counterfeit and Piracy Enforcement Crew at the Los Angeles County Sheriff’s Office. “We need absolutely everyone to have an understanding of that this problem exists and that it’s not a modest dilemma, but just one that could truly get rid of you. So education is of the utmost great importance. This campaign is the epitome of a community-personal partnership: people like Danny Trejo make it uncomplicated to hook up with everyone and showcase the great importance of accessing safe medication. The objective of ‘Bad Meds’ is to help you save lives and ensure people today get the ideal medications, mainly because the incorrect ones could be fatal.”

‘Bad Meds’, which was created by creative studio The-Artery will operate across a assortment of platforms, such as social media and influencer internet marketing, and the marketing campaign will also be showcased in print, press, television, radio and out-of-residence placements that contain transit and a stay billboard roadblock in Periods Square. The even now impression – a movie-like poster touting the subhead ‘The Story of a Fake’ – will guide viewers instantly to the movie where by they can quickly accessibility the site. With an ongoing social marketing campaign educating viewers on ‘how to location a bogus,’ social assets will give phase-by-phase instructions together with an animated monitor to make the course of action of visiting idiot-proof for the viewers, ultimately conserving extra men and women from Undesirable Meds.